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SAR Electronics SA2025

SAR Media Overhaul

SAR logo overlaid on blueprint schematics of an electrical control panel, with an industrial robotic arm visible in the background, promotional graphic for the SAR Company Promo Video project

SAR Electronics (SA), an international leader in automation engineering,needed a complete video identity built from scratch. Breeze Motion Studio produced a full company promo video, a slower-paced loop, logo and other motion graphic animations and a library of department-specific shorts covering simulation, e-planning, fabrication, panel building, training, and robotics, scored with an original custom-composed soundtrack.

Deliverables
  • Brand/Company Video (Short & Long Form)
  • Industial/Technical Video Short-Clips
  • Logo Animation
  • Globe Motion Graphics Animation
  • Custom Original Music Track
  • Framegrab image collection
Video Gallery
Image Gallery
Orange industrial robot arm with a gripper holding a drill rod beside a stack of rods under a blue sky
Low view of drill rods stacked on a rack beside a blue steel frame
Orange robot arm and its multi-gripper tool against a blue sky
Blue drill mast with a hydraulic drive unit against the sky
Robot gripper tool and cables on the end of an orange robot arm
Robot gripper tool holding a vertical drill rod
Close view of the robot gripper tool against the sky
Blue shipping container with the Drill sign beside a paved path
Drill rig in a fenced yard with yellow posts
Close view of a drill rod coupling with a red band
Orange robot arm with its gripper tool and cable loop
Orange robot arm with a KUKA label and cables
Gripper tool gripping a drill rod against the blue drill mast
Robot gripper tool beside the blue mast
Orange robot arm holding a drill rod vertically, with trees behind
Robot gripper and cable loop holding a drill rod
Orange robot arm reaching upward with a drill rod
Robot gripper tool gripping a vertical drill rod from below
Robot arm holding a drill rod at an angle
Orange robot arm mounted on the rod handling trailer with trees behind
Orange robot arm bending toward the drill rack
Blue drill mast tilted against the sky above the trailer
Orange robot arm and gripper above the rod rack
Robot arm reaching toward the blue drill mast over the rod rack
Robot gripper tool at the drill rod rack
Robot gripper tool at the rod rack, seen from below
Robot arm raised with its gripper tool among trees
Base of the orange robot arm with cable guards
Orange KUKA robot arm joint against the sky
Underside of the robot gripper tool against the sky
Close view of the robot gripper tool with yellow sensors
Robot gripper claws and a yellow sensor close up
Robot gripper tool beside blue hydraulic hoses
Blue hydraulic drive unit close up
Black cable carrier beside a drill rod
Robot gripper tool with sensors on a vertical rod
Blue drill rig machinery with hoses against a tree
Blue drill mast and perforated steel plate against the sky
Robot arm above the stacked drill rods on the trailer
Blue drill mast frame at an angle
Operator in a hi-vis SAR vest seated in a cabin with red lights
Operator in an orange work shirt pressing a touchscreen controller
Operator using a control touchscreen on a cabinet
Drill rig and blue container seen across open ground between trees
Orange robot arm seen through a mesh safety fence
Robot arm and rod trailer behind a yellow-posted safety fence
Robot arm above the rod trailer in a fenced yard
Orange robot arm with cables inside an industrial workshop
Close view of an orange robot arm joint with a cable conduit
Welder in a mask lit by a bright arc
Gloved hands grinding steel in a shower of sparks
Circular saw blade cutting a metal section
Welder in a mask under a bright arc and smoke
Hands working inside an electrical control cabinet
Hands wiring a terminal block with blue wires
Hand threading a blue wire into a terminal block
Hand stripping a wire with a tool over a terminal block
Tattooed arm testing a circuit breaker with a meter probe
Hands connecting an orange wire to a breaker
Electrician's hand on a circuit breaker in a control cabinet
Rows of electronic modules mounted on a rail in a cabinet
Hand adjusting a small metal sensor mount with a blue connector
SAR logo on a curved metal reception desk
Open-plan office seen through a glass corridor
Hand on a keyboard beside a mug and a notebook on a desk
Hand on a computer keyboard wearing a watch
Hands typing on a black keyboard
Network cable plugged into a control module with orange wire
Man in a blue SAR polo working at two monitors
Tattooed arms testing circuit breaker terminals with meter probes
Close view of an orange robot arm joint
Orange KUKA robot arm joint with cables
Welder in a mask surrounded by smoke and light
Wiring and relays inside an electrical enclosure
Open electrical cabinet filled with wired modules
Orange robot arm and gripper beside a blue drill mast over the rod rack
3D model of the robot arm, drill mast and rod rack in design software
Man in a blue shirt looking at a control screen with green status panels
SAR Electronics building exterior with aloe plants in the garden
3D model of a robotic cell with red guards in design software
3D model of a robot and conveyor lines in design software
3D model of an orange robot beside a drill mast in design software
Hand on a computer keyboard with a smartphone beside it
Man in a blue shirt looking at a control screen with green status panels, close view
Welder surrounded by sparks and smoke
Grinder throwing sparks as a worker grinds metal
Wired circuit breakers in a control cabinet
Hands wiring a terminal strip with a tattooed forearm
Behind the Scenes
Behind the scenes, a SAR workshop with a welder and workbenches
Behind the scenes, a camera on a gimbal filming the orange robot arm on the drill rig
Behind the scenes, a camera on a gimbal pointed at the rod handling trailer
Behind the scenes, a gimbal with its logo in front of the orange robot arm
Behind the scenes, a gimbal handle held up with the robot arm behind
Behind the scenes, a man standing in the SAR workshop
Behind the scenes, a camera screen showing a shot of the robot arm
Behind the scenes, a camera operator filming the robot arm on the rod trailer
Behind the scenes, camera and gimbal equipment laid out on a table
Behind the scenes, a camera on a gimbal filming a robot arm model in the workshop
Audio editing software showing coloured tracks in a project
Photoshop editing a close-up render of a robot gripper
Premiere Pro editing timeline with the robot and drill footage
Audio editing software with automation curves and coloured tracks

Breeze Motion Studio created a complete promotional video and supporting image collections for our SA Pretoria branch. The work clearly showcased our services and perfectly reflected our brand.

Johann Coetzee · Project ManagerSAR Electronics SA